Joltin' Joe 5k

Honoring Joe Warfield

The Joltin’ Joe 5k is organized by the Joe Warfield Memorial Foundation to honor Joe’s life and raise awareness about the dangers of distracted driving. As an avid marathon runner, Joe inspired the creation of this race, and I had the privilege of developing its initial branding.

Client

Joe Warfield Memorial Foundation

Services

Logo Design

Branding

Date

2021

Scroll to continue

Scroll to continue

The identity needed to capture both the energy of a community race and the spirit of Joe himself. It had to be simple, athletic, and memorable while tying in personal touches that made the brand uniquely his.

Mark and Colors

Visual Concept

Stickers

The final mark incorporates a lightning bolt hidden in the negative space and uses “Mountain Dew” green (Joe’s favorite drink) to give it a lively spark. Together, the branding celebrates his legacy while energizing the event with a bold, athletic feel.

Previous

Previous

Previous

Valor Bank

Valor Bank

Valor Bank

Valor Bank

Valor Bank

Valor Bank

Up Next

Up Next

Up Next

3D Explorations

3D Explorations

3D Explorations

3D Explorations

3D Explorations

3D Explorations

Want to work together? →

me@zackwalker.design

me@zackwalker.design

or

Book a Call

Book a Call

© Zack Walker 2025. Site design by me.

LinkedIn

LinkedIn

Product Design Portfolio

Product Design Portfolio

Instagram

Instagram

Want to work together?

me@zackwalker.design

me@zackwalker.design

or

Book a Call

Book a Call

© Zack Walker 2025. Site design by me.

LinkedIn

LinkedIn

Product Design Portfolio

Product Design Portfolio

Instagram

Instagram

Want to work together? →

me@zackwalker.design

me@zackwalker.design

or

Book a Call

Book a Call

© Zack Walker 2025. Site design by me.

LinkedIn

LinkedIn

Product Design Portfolio

Product Design Portfolio

Instagram

Instagram