Joltin' Joe 5k
Honoring Joe Warfield
The Joltin’ Joe 5k is organized by the Joe Warfield Memorial Foundation to honor Joe’s life and raise awareness about the dangers of distracted driving. As an avid marathon runner, Joe inspired the creation of this race, and I had the privilege of developing its initial branding.
Client
Joe Warfield Memorial Foundation
Services
Logo Design
Branding
Date
2021
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The identity needed to capture both the energy of a community race and the spirit of Joe himself. It had to be simple, athletic, and memorable while tying in personal touches that made the brand uniquely his.
Mark and Colors
Visual Concept
Stickers
