Aurora Lashes & Brows

Radiant beauty

Aurora Lashes & Brows is an esthetician business built around the idea of helping clients feel seen and restoring their natural glow. I developed the branding and identity to reflect that mission, creating a look that felt both elegant and approachable.

Client

Aurora

Services

Logo Design

Branding

Print Design

Industry

Beauty

Date

2023

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The goal was to design a brand that communicated beauty not as something applied, but something revealed. Every element needed to echo the care and precision of the services. They needed to be refined, intentional, and rooted in enhancing what was already there.

Mark and Colors

Visual Concept

Business Card

The final mark balances thick and thin letterforms, mirroring the meticulous detail in each service. Paired with a graceful, minimal identity system, the brand captures the aura of confidence and radiance Aurora brings to her clients.

Global Watcher

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Stretch Culinary

Want to work together? →

me@zackwalker.design

Book a Call

Product Design Portfolio

Instagram

Want to work together?

me@zackwalker.design

Book a Call

Product Design Portfolio

Instagram

Want to work together? →

me@zackwalker.design

Book a Call

Product Design Portfolio

Instagram

Aurora Lashes & Brows

Radiant beauty

Aurora Lashes & Brows is an esthetician business built around the idea of helping clients feel seen and restoring their natural glow. I developed the branding and identity to reflect that mission, creating a look that felt both elegant and approachable.

The goal was to design a brand that communicated beauty not as something applied, but something revealed. Every element needed to echo the care and precision of the services. They needed to be refined, intentional, and rooted in enhancing what was already there.

Mark and Colors

Visual Concept

Business Card

The final mark balances thick and thin letterforms, mirroring the meticulous detail in each service. Paired with a graceful, minimal identity system, the brand captures the aura of confidence and radiance Aurora brings to her clients.

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