Stretch Culinary

Stretching menus & strengthening brands

Stretch Culinary provides culinary services focused on menu and sourcing optimization. I was tasked with creating a brand that reflected the founder’s personality, playful yet professional, while clearly tying to the food world.

Client

Stretch Culinary

Services

Logo Design

Industry

Food Service

Date

2025

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The identity needed to balance approachability with expertise, so it felt both creative and credible. The brand also needed a distinct mark that would capture the spirit of “stretching” possibilities within culinary services

Mark and Colors

Visual Concept

The final logo stretched the letterforms into a playful shape that also doubles as a fork, creating a clever nod to both the brand name and its culinary roots. Paired with a clean, flexible identity, the system reflects the mix of fun and professionalism the client wanted.